Privacy Policy

PRIVACY NOTICE

DK HOUSEHOLD BRANDS LIMITED - WEBSITE PRIVACY NOTICE

This Privacy Notice was last updated on 10^th June 2024. If you cannot understand or read this Privacy Notice, or any information on this website, please contact us on dataprotection@dkbrands.co.uk.

Our website www.kenhomwoks.com and it’s webpages are operated by DK Household Brands Limited, whose registered address is Bridge House, Eelmoor Road, Farnborough, Hampshire, GU14 7UE. VAT number: 886266965.

DK Household Brands Limited is a registered Data Controller under the terms of the UK GDPR (UK General Data Protection Regulation).

Details of DK Household Brands Limited's notification to the regulator for data protection may be found in the Information Commissioner’s Office Register of Data Protection Fee Payers at Information Commissioner's Office - Register of data protection fee payers (ico.org.uk) under registration number Z7073486.

DK Household Brands Limited, its group companies which constitute the Diethelm Keller Group (the Group) and its partners are jointly referred to in this Notice as "we", "us" or "our". A list of our Group companies and partners can be obtained by contacting sales.orders@dkbrands.co.uk.

For the purposes of this policy (Privacy Policy), you as contracting party and possible (other) user/end-user are jointly referred to in this Privacy Notice as "you" or "your".

The aim of this Privacy Notice is to set out the purposes for, and the manner in which, we may collect and use personal information that we may obtain through you. By either registering as a user of any services provided by us on our website and/or by using our website generally, you consent and agree to us using your personal information as set out in this Privacy Notice.

We ask that you read this Privacy Notice carefully as it contains important information about what to expect when we collect personal information about you and how we will use your personal data.

Your use of our website is also governed by DK Household Brands Website T&Cs, Cookies Policy (please see our separate Cookies Policy here) and Terms of Website Use here. Please ensure you have read and understood these policies in addition to this Privacy Notice.

USE OF PERSONAL INFORMATION

1.1 When you register as a customer, complete a ‘Contact Us’ form and/or use our website, DK Household Brands Limited may ask you to provide certain personal information including:

First name and Surname

Email Address

Contact Number

Billing and Delivery Addresses

Payment Details

DK Household Brands Limited also collects information about you from cookies. Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the website owners. To learn more about information collected through cookies please click here

You can choose not to accept any non-essential cookies for your interactions, however, in a few cases, some of our website features may not function as a result.

1.2 Why do we need this data?

DK Household Brands Limited either needs this data to fully process your order in our web shop and create an account or to provide you support in any aftersales, guarantee or warranty queries.

1.3 How is this data collected?

DK Household Brands Limited collects this data via a secure data capture form during the order placement process or via the secure ‘Contact Us’ form.

1.4 How will your data be used?

DK Household Brands Limited will use your data to process your order(s) and if you have consented to join the Ken Hom Woks mailing list, your data will also be used for marketing purposes i.e. promotions, new product alerts and brand content relating to your purchases. Your data may also be used to help you on any aftersales query resolution. You can remove your details from any DK Household Brands Limited mailing list at any time by following the instructions in 1.8 below.

1.5 Lawful basis

DKB Household UK Limited operates under a number of lawful bases as required under the data protection laws. These include:

Consent
Legitimate interests
Performance of a contract
Compliance with a legal obligation

We have provided below, examples of some data processing activities that we carry out, along with the respective lawful bases being relied upon.

Purpose of processing	Types of personal data	Lawful basis relied upon
Sending marketing emails (business to customer)	Name, email address, marketing preferences	Consent
Processing customer orders	Name, email address, postal address	Contract

1.6 Who will your data be shared with?

Your name, delivery address, billing address and contact details will be shared and stored in our chosen webshop partner, Shopify. Your data is shared to enable us to process your order through Magento and send you correspondence relating to your order i.e. shipping alerts. We do not share credit card details with our webshop partner. For more information please visit Shopify’s Privacy Policy.

Your name, delivery address, billing address, contact details and payment details will be processed through our chosen payment gateway, PayPal. Your data is shared to enable us to process your payment securely and ship your order. For more information please visit PayPal’s Privacy Policy.

Your name, delivery address and contact details will be shared and stored in our chosen delivery partners, DPD or Royal Mail. Your data is shared to enable our delivery partners to fulfil your order. We do not share credit card details with our delivery partners. For more information please visit DPD’s Privacy Policy and Royal Mail’s Privacy Policy.

Your name, delivery address, billing address, contact details and details of your order will be shared with our E-commerce partner Conectia. Your data is shared to enable our E-commerce partner to link our orders with marketing activity that they provide. We do not share credit card details with our e-Commerce partner. For more information please visit Conectia’s Privacy Policy.

If you have consented to joining the Ken Hom Woks mailing list, your name and email address will be shared and stored in our chosen email marketing partner, Shopify Emails. Your data will be shared with Shopify to enable us to send you marketing emails. We also use Shopify to gather statistics around email opening and activity using industry standard technologies to help us monitor and improve our mailing strategy. We do not share credit card details with our email marketing partner. For more information please visit Shopify Privacy Policy.

Your name and email address will be shared and stored in our chosen ratings and reviews partner, Trustpilot. Your data is shared to enable us to gain valuable feedback from our customers relating to our products and services rendered. We do not share credit card details with our reviews partner. For more information please visit Trustpilot’s Privacy Policy.

If you have contacted us for aftersales, guarantee or warranty enquiries and you are based outside of the UK, your contact details may be shared with the International Distributor who sells to retailers on our behalf in your country.

1.7 What are your rights?

Access – You can ask for the personal information we hold about you and for more details about how and for what purpose we use your information. This is known as a ‘Subject Access Request’ and is free of charge,

Rectification – You can ask us to correct any personal information that is inaccurate or incomplete.

Objection – You can ask us to stop processing your personal information in certain circumstances.

Restriction – You can ask us to temporarily stop processing your personal information in certain circumstances while other challenges are resolved.

Erasure – You can ask us to delete any information we hold about you if the law and our data retention policies no longer require us to hold it.

Data Portability – You can ask us for copies of the information we hold about you so that you can move, copy or transfer personal data easily from one IT environment to another.

Automated decision/profiling – You have the right not be subject to a decision based solely on automated processing, including profiling, which has legal effects for you or affects you in any other significant way.

1.8 How can you gain access to your personal data and make changes?

As outlined above, you are entitled to view, amend, or delete the personal information that we hold. Email your request to our Data Protection Officer via dataprotection@dkbrands.co.uk . Your personal data can also be accessed through your web shop account which allows you to view your current data, amend your data (contact details, billing address, payment details) or delete/close your account.

1.9 How can I get my data removed from the DKB Household UK Limited mailing list(s)?

You are entitled to remove yourself from any DKB Household UK Limited mailing list(s) by clicking the ‘unsubscribe’ button in the footer of any emails received by Ken Hom Woks, Cole & Mason or Zyliss. If this cannot be done, you can also email your request to our data protection officer mentioned above, and they will remove you. You can also remove yourself through your webshop account. Please refer to 1.7 above for details of all your rights.

1.10 How we keep your information secure.

DKB Household UK is committed to ensuring the confidentiality of the personal information that we hold, and we continue to review our security controls and related policies/procedures to ensure your personal information remains secure.

When we contract with third parties, we impose security, privacy and confidentiality obligations on them to ensure that personal information is kept secure and prevented from unauthorised or accidental access, processing, copying, modification, erasure, loss or use.

1.10 How long do DK Household Brands Limited keep your personal data?

DK Household Brands Limited holds personal data for as long as necessary in line with any legislative, regulatory or business need/best practice.

We have provided below, examples of the data retention periods applied for different types of personal data

Type of personal data	Retention period	Justification
Customer files and invoices	7 years from last action	Limitation Act 1980
Data subject access requests	2 years from last action	Business need/Best practice

As stated above, you have the right to request we erase your data, where we do not have any overriding legal, regulatory or contractual obligations.

If you have any questions/comments about our Privacy Notice, or any data protection query, you can contact us as follows;

Email:	dataprotection@dkbrands.co.uk
Web:	www.dkbrands.com
Telephone:
In Writing:	Data Protection Officer, DK Household Brands Limited Bridge House, Eelmoor Road, Farnborough, Hampshire, GU14 7UE

ESCALATED COMPLAINTS

If you feel your rights have not been respected, or do not feel a situation was resolved satisfactorily, you have the right to raise a complaint to the UK Information Commissioner.

You can contact them as follows: –

Web: https://ico.org.uk/make-a-complaint/

Telephone: +44 (0)303 123 1113

Live Chat: https://ico.org.uk/global/contact-us/live-chat

In writing:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF